India

We Make Space for Ideas

We do this by not only creating brilliant ideas but by nurturing them with our clients and agency partners. This enables those ideas to leave a lasting impression in the most important space – peoples’ minds.

At Starcom, human understanding is at the center of everything we do. We believe that if we understand people’s motivations, passions and behavior, we can unearth and invent new ways to connect with them on meaningful levels. We are in constant pursuit of what people care about, who they connect with and how they see themselves.

Our approach is based on a few key principles.

  • It’s about teamwork and techniques, not processes.
  • It reflects real-life. It’s flexible, iterative and human.
  • It works with our clients’ approaches, not against them.
  • It’s open source. We are proud of our approach and we are happy to share it with anyone.

Why don’t you get in touch with us to find out more?

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SMG Digital is the digital marketing practice of Starcom MediaVest Group. It was formed in recognition of the reality that Internet calls for a new protocol in approaching Marketing, Communications & Media. SMG Digital operates as a branded entity in several markets in Asia. Some of the key clients in the region include General Motors, Samsung, Jet Airways, Oracle, Procter & Gamble, Singapore Tourism Board, Sony, Sun Microsystems, and Western Union.

 
 

Techniques

Our approach is about techniques, not processes.  It is designed to make ideas happen by creating the right space for their development and execution.

Our techniques represent our approach to help reinvent ways to solve existing and future challenges.

They stimulate to help us work in whatever way is defined by, and appropriate to, our client relationship.

In some cases they are just models – our way of looking at the world.

They are not the only truth, but they can certainly help us find truths.

They can be used on your own, with your team, with partner agencies or with your client.  They are — and will always be — a work in progress.

Our techniques have been translated into a pack of cards – a unique and flexible format to help facilitate creative idea generation.

This helps us look at problems from multiple angles to find new sources of inspiration.

© 2011 Starcom™ all rights reserved

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